Nushrratt Bharuccha urges Bollywood to reclaim its audience: ‘There’s no clarity on what’s actually working’ | Hindi Movie News

While promoting ‘Chhorii 2‘, Nushrratt Bharuccha shared her candid thoughts on the struggles of Hindi cinema after the pandemic, the increasing superficiality on social media, and the necessity for Bollywood to regain its audience’s trust.
Insights into the Shifting Landscape of Hindi Cinema
During a conversation with India Today, the actor shared her insights on the shifting landscape of Hindi cinema. She discussed the industry’s current challenges, stating, “I think like an audience because I go to theatres to watch a film like one. But there are a lot of other factors that have played a part in where we are today.”
The State of Content in Bollywood
The actress considered the state of content in Bollywood, noting that the industry currently lacks great content and has not reached the quality it had a few years ago. She emphasized that the pandemic was a global crisis that left everyone uncertain, affecting not just cinema but the nation as a whole. She questioned whether the trauma from that period has been truly processed and if society has genuinely moved past it.
Disconnect Between Creators and Consumers
Bharuccha highlighted a growing disconnect between creators and consumers in the film industry. She noted that filmmakers are uncertain about what will resonate with audiences, as there is no clear understanding of what works. Despite the desire to produce quality films, the lack of clarity on audience preferences poses a significant challenge.
Pandemic Trauma and Audience Preferences
She recollected on the collective trauma from the pandemic and its impact on audience preferences. She suggested that people may prefer lighter genres like comedy or supernatural stories to avoid confronting reality. Additionally, she highlighted how social media has distorted perceptions by showcasing a facade of happiness, with people creating content that hides their true struggles. During the lockdown, social media usage surged, but it often presented an unrealistic view of life, as individuals shared content like dance reels and makeup tutorials while possibly facing personal hardships.
Challenges in Identifying Successful Projects
Nushrratt noted that the industry struggles to identify successful projects. She supports filmmakers who create films they believe in, even with limited budgets, but emphasizes the importance of releasing these films to achieve any impact. The lack of commercial viability hinders creativity, as there is no balance or clear outcome. When a few films succeed, they inspire hope, but often lead to repetitive trends. She feels that both the nation and filmmakers are lost, as they are human and face similar challenges. Despite this uncertainty, she remains hopeful. She believes that it will take time, brave decisions, and compelling storytelling to get back on track.