Airtel, Google workforce as much as counter Jio’s free cloud blitz | Company Business News-OxBig News Network

New Delhi: Bharti Airtel has partnered with Google to supply 100 GB of Google One cloud storage for free of charge for six months to its postpaid and Airtel Wi-Fi customers. The transfer follows Reliance Jio’s earlier supply of free cloud storage to its pay as you go and postpaid customers.

Unlike Jio, which has now revised its supply from 100 GB to 50 GB of free cloud storage with no specified validity, Airtel is providing 100 GB of Google One cloud storage free for six months.

Airtel’s postpaid and Wi-Fi customers must pay ₹125 per thirty days to make use of Google One subscription for storing their images, Gmail knowledge, WhatsApp knowledge, and so forth. The price is decrease than ₹130 per thirty days, which Google prices customers after their free storage of 15 GB ends. 

Currently, Google provides the 100 GB plan at ₹35 per thirty days for the primary three months after customers exhaust their default 15 GB of free storage. 

Telecom operators’ supply free of charge cloud storage to their subscribers comes at a time when customers are more and more scuffling with storage constraints, particularly after WhatsApp backups started counting towards Google cloud limits. In the absence of storage, customers need to ceaselessly delete information or resort to costly bodily storage expansions. 

“With smartphones becoming the main device for managing both personal and professional information, storage has become a significant concern for users,” mentioned Siddharth Sharma, director advertising and marketing and CEO – Connected Homes at Bharti Airtel. “This partnership (with Google) will present an opportunity for millions of our postpaid, Wi-Fi customers, allowing them access to a further 100 GB of storage.”

As of the tip of March, Bharti Airtel had 25.8 million postpaid customers out of its complete India cell consumer base of 361.6 million.

As a part of the supply, Airtel will enable its customers to share the storage with as much as 5 extra folks. Additionally, WhatsApp chats on Android are backed as much as Google Account storage which can make gadget switching simpler for patrons, Airtel mentioned in a launch. 

“Together, we are going to make it simpler for our customers to securely again up images, movies and vital information on their telephones with extra storage throughout Google Photos, Drive, Gmail and extra,” mentioned Karen Teo, vice chairman, platforms & units Partnerships, APAC, Google.

Also Read: Bharti Airtel eyes growth through price hikes for high-end users 

Jio, in the meantime, provides its Jio AI Cloud service for backing up varied forms of information. While it doesn’t particularly help WhatsApp backups, it permits basic knowledge backup.

At the forty seventh Annual General Meeting (AGM) in August final yr, Reliance Industries Ltd chairman Mukesh Ambani introduced the Jio AI Cloud welcome supply of 100 GB of free cloud storage. The supply was rolled out by the corporate in November. 

Industry executives within the know mentioned Jio later revised the supply with 50 GB free storage after a rise in utilization. For non-Jio customers, the free cloud storage is for 3 months, which might be upgraded to a non-timeline supply in the event that they port to Jio.

Also Read: Airtel’s equity conversion proposal to assess option, not a decision: Vittal