Tanishq, India’s most trusted jewellery brand from the House of Tata, proudly presents the 2025 edition of festival of diamonds — Sparkle Your Way — an ode to the modern woman and her many radiant expressions.
A curation of exquisite natural diamond jewellery starting at just ₹15,000, this campaign leads the fashion charge, redefining how diamonds are styled and treasured in modern wardrobes.
Furthermore, Tanishq is also offering a limited-time discount of up to 20 per cent off on the MRP of diamond jewellery, valid until August 25. Unlike most industry promotions that apply only to the stone or carat value, this offer extends across the entire piece.
At the heart of the campaign is the Festival of Diamonds. With over 10,000 styles across rings, earrings, necklaces, bracelets and more, this festival offers something for everyone.
Lending star power to the campaign are rising icon Alaya Furniturewala and Teju Ashwini together.
While the Festival centres on range and access, the campaign also explores the many facets of the modern woman reflected through Tanishq’s contemporary diamond designs styled for everyday life.
The Tanishq muse is bold yet effortless, tuned into trends but deeply personal in her choices.
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