Zomato rebrands as ‘Eternal’, unveils new logo-OxBig News Network

The logo of Indian food delivery company Zomato with its new logo of ‘Eternal’.

Food and delivery platform Zomato said on Thursday (February 6, 2025) it will rename the company to “Eternal” and unveiled a new logo, a move that comes more than two years after it began using the new name internally. 

In a letter to shareholder, founder Deepinder Goyal said, “When we acquired Blinkit, we started using “Eternal” [instead of Zomato] internally to distinguish between the company and the brand/app. We also thought that we would publicly rename the company to Eternal, the day something beyond Zomato became a signicant driver of our future.”

“Today, with Blinkit, I feel we are there. We would like to rename Zomato Ltd., the company [not the brand/app], to Eternal Ltd,” he added.

Eternal would comprise its four major businesses — food delivery vertical Zomato, quick-commerce unit Blinkit, live events business District and kitchen supplies unit Hyperpure

Mr. Goyal further informed that the company’s board has already approved of the change.

The move marks a shift for the company, from when investors were skeptical about Zomato’s acquisition of Blinkit in mid-2022, to quick commerce-led growth drawing increasing investor interest.

(With inputs from Reuters)