Netflix ups supply from Rs. 60 cr. to Rs. 125 cr. for Aamir Khan’s Sitaare Zameen Par to stall YouTube launch technique : Bollywood News-OxBig News Network

In what may very well be one of the crucial important streaming offers of the 12 months, Bollywood Hungama has completely learnt that Netflix has greater than doubled its preliminary supply to accumulate the digital rights to Aamir Khan’s upcoming movie Sitaare Zameen Par (STP), now pitching a staggering Rs. 125 crores to safe the much-anticipated movie.

Netflix ups supply from Rs. 60 cr. to Rs. 125 cr. for Aamir Khan’s Sitaare Zameen Par to stall YouTube launch technique

Originally, the streaming big had floated a suggestion within the vary of Rs. 50 – 60 crores, a determine in keeping with what most top-tier Bollywood titles command. However, the dramatic bounce in valuation is available in response to Aamir Khan’s persistent advocacy for an alternate digital distribution mannequin – specifically, YouTube Pay-Per-View.

New Digital Battleground

Known for his fiercely unbiased mindset and unconventional advertising and marketing selections, Aamir Khan has made his displeasure with conventional subscription-based streaming platforms well-known. Over the previous 12 months, the celebrity has spoken extensively about making his movies out there on YouTube by way of a pay-per-view mannequin, arguing that such a platform ensures far larger accessibility for Indian audiences, notably in Tier-2 and Tier-3 cities the place paid streaming subscriptions are much less frequent.

According to Khan, this mannequin would allow audiences to look at new movies for a nominal one-time payment, bypassing the paywalls of pricey month-to-month subscriptions. This type of launch permits for deep penetration – the movie turns into accessible to anybody with a smartphone; he had said earlier this 12 months at a closed-door trade conclave.

Netflix Raises the Stakes

This daring stance has seemingly rattled conventional streaming giants, with Netflix now main the cost to maintain Sitaare Zameen Par off YouTube. “The film’s move to a YouTube Pay-Per-View model could disrupt the whole ecosystem,” says a senior trade insider near the negotiations. “If Aamir pulls it off, it will embolden more filmmakers to go direct-to-audience via open platforms. This would mean streaming platforms like Netflix and Amazon will now have to compete with a format that is cheaper, more accessible, and less exclusive.”

He provides, “For Netflix, acquiring Sitaare Zameen Par is no longer just about the film’s potential – it’s about protecting their turf. Aamir’s audience reach and the credibility of the project make it a pivotal moment for OTT strategy in India.”

Will Netflix Win This Tug-of-War?

While it stays to be seen whether or not Aamir will settle for Netflix’s hefty supply or stick with his disruptive launch technique, the stakes are undeniably excessive. If Khan chooses the YouTube Pay-Per-View route, it may redefine the economics and viewers attain of mainstream Bollywood cinema – and doubtlessly redraw the digital map of movie distribution in India.

For now, all eyes stay on Sitaare Zameen Par – not only for its cinematic promise, however for the tectonic shift it may convey to the leisure trade at massive.

Also Read: Aamir Khan to advertise Sitaare Zameen Par at IPL 2025 Finals, to hitch the Bhojpuri commentary group

More Pages: Sitaare Zameen Par Box Office Collection

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