Brussels goes blue as Rihanna leads the global premiere of The Smurfs

Brussels, the birthplace of the Smurfs, transformed into a Smurf wonderland for the world premiere of The Smurfs Movie, which hits theatres in India on July 18.

The film marks a vibrant return for the Smurfs, blending live-action and animation in a heartwarming, hilarious story led by global superstar Rihanna, who not only voices Smurfette but also served as producer and contributed to the film’s soundtrack.

“It’s hilarious! It’s fun. The whole movie has a great sense of humour. It’s very nostalgic for people who grew up on the Smurfs,” said Rihanna at the premiere. “Smurfs was such a huge part of my childhood and to know that my kids are going to have that moment too… that’s exciting,” said Rihanna at the premiere.

In this bold new take, Smurfette sets out on a daring mission to rescue Papa Smurf, who disappears under mysterious circumstances. Joined by a new team of Smurfs, she uncovers long-lost secrets of their magical world while facing a powerful villain with dark intentions. Directed by Chris Miller (Shrek the Third, The Lego Movie), the film features a stellar voice cast, including James Corden, Dan Levy, Amy Sedaris and Nick Offerman.