Squid Game Season 3 smashes records and rewrites viewership history

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Squid Game Season 3 smashes records, rewrites viewership history, is trolled by netizens and praised by critics in equal measure. In short, few can rival the reach of this South Korean show right now trending as the most watched title of the week on Netflix. When Squid Game first dropped in 2021, more than jaws dropped. Viewers across the world were stuck like glue to their viewing screens savouring the brutal symphony of death and survival. Transfixed and shocked beyond measure.

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The series, which revolves around a secret contest where 456 players who are in deep financial hardship, risk their lives to play a series of children’s games, was hailed for its execution, acting, direction and above all unusual theme. Who on earth could have imagined and turned the innocent childhood games on its head, into a blood bath, a scathing critique of human greed, glaring exposé of social inequality!

Well, Squid Game creator Hwang Dong-hyuk, who had written the story in 2009, waited for a decade before Netflix showed interest. In 2021, it became a game changer for South Korean content, won six Primetime Emmy awards. Such was its stronghold, viewers waited for three long years to catch up on the second season in 2024.

In 2025 as the final and third season streamed on Netflix, it has broken viewership records to become the Netflix’s ninth most-watched non-English TV show with 60.1 million views in just three days. Viewing time of 398.4 million hours is a triumph in itself, yet another reminder of the show’s ever growing popularity. Audiences might have binge-watched yet another round of carnage and depraved shades of humanity, but with great expectations come great disappointment too. Though reviews have largely been positive, many viewers have reacted strongly, some calling it a waste of time. One user @zoeyduatch wrote on X, “Squid games started with such meaning and as a huge anti-capitalism movement then grew as a cash cow for Netflix and ended its last season promoting a Squid Game USA version as a way to make them even more money from a story that should’ve ended on season 1… we’ll never win.”

There has been criticism of the childbirth scene as it was felt the delivery scene was unrealistic. Some viewers had issues with CGI newborn baby whose presence as a contestant seemingly takes things too far. It certainly ups the stakes but also opens doors for hope and salvation. What has also not gone down well is the possibility of an American remake created by no less than David Fincher. Will it take on from the last scene of the series and spawn into another outing? The surprise entry of Hollywood actress Oscar-winner Cate Blanchett as a Los Angeles recruiter in the end has sparked rumours of a spinoff. Where Fincher takes the story from here on is conjecture at this point, but it is unlikely to be simply a makeover.

Squid Game creator Hwang Dong-hyuk has not disputed the possibility of more stories emerging from the popular franchise with which he has had the world’s attention so far. So, some viewers may have had a field day trolling the survival thriller, but are unlikely to stay away when the dystopian juggernaut rolls again, in whatever form! For now, it takes a bow as a show where surreal is eerily real and dystopian hits close to the bone. A mirror that dares us to look, we flinch and wince but can’t look away. Does that explain the massive viewership ratings?



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