Indian smartphone market declined 7% in Q1 2025: Vivo gains ground as Xiaomi, Samsung stumble | Mint-OxBig News Network

India’s smartphone market saw a 7% year-on-year decline in Q1 2025, according to a new report by CyberMedia Research (CMR). The slump has been attributed to “shifting consumer preferences and intensified competition” across segments.

Interestingly, despite the overall decline, the premium smartphone segment ( ₹25,000 and above) and the ultra-budget segment (below ₹7,000) recorded modest growth. In contrast, the value-for-money category ( ₹7,000– ₹25,000), which forms a bulk of the market, declined by 6% YoY.

Meanwhile, 5G smartphones made up 86% of the total shipments in Q1 2025 and saw a 14% overall YoY growth. Affordable 5G phones ranging between ₹8,000– ₹13,000 saw the biggest 100% jump in shipments.

Menka Kumari, Senior Analyst at CyberMedia Research (CMR), said in a blogpost, “The

Xiaomi, Samsung see sharpest decline as Vivo takes lead

According to CMR, Vivo emerged as the top smartphone brand in India in Q1 2025, capturing a 20% market share and recording 18% year-on-year growth. Five of its models, Vivo Y29, T3 Lite, T3X, and T4X, contributed to nearly 43% of the brand’s 5G shipments during the quarter.

Samsung held the second spot with an 18% market share but saw a 13% YoY decline in the value-for-money segment.

Xiaomi witnessed the steepest fall, slipping to a 13% market share with a 37% YoY decline. The brand struggled across both its value-for-money and affordable smartphone segments, the report noted.

In the feature phone segment, the report highlighted a 17% YoY decline in 2G phone shipments and a massive 66% drop in 4G feature phone shipments. Itel continues to lead the 2G segment with a 41% market share, followed by Lava at 31% and HMD at 19%.