Ever get the feeling that the videos you uploaded on Instagram as reels or stories have lost some of their quality a while after you uploaded them? Well, you are not wrong. Instagram CEO Adam Mosseri has confirmed that the Meta-owned social media platform does indeed reduce video quality if the video isn’t garnering a lot of views.
During an AMA session on his Instagram, posted by a user on Threads, Mosseri said, “In general, we want to show the highest-quality video we can … But if something isn’t watched for a long time — because the vast majority of views are in the beginning — we will move to a lower quality video. And then if it’s watched again a lot then we’ll re-render the higher quality video.”
The Instagram and Threads head also confirmed that Instagram reduces the video quality for users if they are on a slow internet connection. He said, “If we are serving a video to someone on a slow internet connection, we’ll serve a lower quality video so that it loads quickly as opposed to giving them a spinner. So it depends, it’s a pretty dynamic system. The goal is to show people the highest quality content that we can”
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Published: 28 Oct 2024, 10:12 AM IST
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