Gold ETFs see largest inflows in five years amid trade war concerns: WGC | Forexlive

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The World Gold Council (WGC) is the market development organisation for the gold industry. Established in 1987 and headquartered in London, it is funded by many of the world’s leading gold mining companies. The WGC works to stimulate demand for gold, improve market access, and support industry innovation. It plays a key role in shaping global perceptions of gold, not just as a precious metal but also as a financial asset. The Council publishes authoritative data, such as gold supply and demand trends, investment flows (including ETF activity), and central bank purchases, making it a widely cited source for analysts, investors, and policymakers.

That’s the straight explanation …. here’s the good one …. 😉

At its core, the World Gold Council is essentially a well-funded industry lobby group, working on behalf of major gold miners. While it presents itself as a neutral source of market intelligence, its primary mission is to promote gold demand across investment, jewellery, technology, and central bank sectors. It pushes narratives that support gold’s relevance as a strategic asset, and its reports often serve to reinforce bullish sentiment—especially during times of economic or geopolitical stress. So, while its data is widely used and generally respected, it’s always good to remember the WGC has skin in the game.