Democrats believe President Donald Trump’s tax-and-spend megabill gives them a heavy cudgel ahead of the 2026 midterms. Now they have to effectively wield it as they try to reclaim the House.
Ad-makers have quickly prepped attack ads to air as soon as the holiday weekend is over, including in Pennsylvania, Michigan and Wisconsin. House Democrats are plotting to turn the August recess into the opening salvo of the midterms, including through town halls and organizing programs.
And Democrats see an opportunity to expand the battleground, going on offense into red areas across the country. The bill that passed Thursday has already triggered a spike in candidate interest deep into Trump territory, House Majority PAC said. Separately, Democrats are digging into a round of candidate recruitment targeting a half-dozen House districts Trump won by high single or double digits, according to a person directly familiar with the Democratic Congressional Campaign Committee’s plan and granted anonymity to describe private conversations. They’re recruiting Democrats to challenge Reps. Ann Wagner of Missouri, Maria Elvira Salazar of Florida, Andy Ogles of Tennessee, Kevin Kiley of California, Nick LaLota of New York and Jeff Crank of Colorado
“There’s almost nothing about this bill that I’m going [to] have a hard time explaining to the district,” said Rep. Jared Golden (D-Maine), who represents a district Trump won by 9 points. “This is a giant tax giveaway to wealthy people. Everyone fucking knows it.”
Democrats’ renewed bravado comes after months in the political wilderness, following sweeping losses across the country last year. And it’s not just the megabill’s consequences that give them electoral hope.
Leading to Thursday’s vote was a series of moves they believe portend success: North Carolina Sen. Thom Tillis, who criticized the bill for its steep Medicaid cuts before voting against it, announced his plans to not seek reelection last weekend. Rep. Don Bacon (R-Neb.), who represents one of the three GOP-held districts that voted for Kamala Harris in 2024, also announced his plans to not run for reelection. That opened up two top midterm battleground races in one weekend.
Democrats have also been far more in sync with their pushback in recent days after months of struggling to unify around a coherent message during Trump’s second term. House Democratic Leader Hakeem Jeffries’ record-setting speech on the House floor Thursday morning mirrored those of several Democratic candidates who mentioned Medicaid cuts in their campaign launches this week.
Next they have to spread the message farther, as polling shows many Americans aren’t yet aware of the megabill and its $1 trillion in cuts to Medicaid and food assistance programs. And Democrats privately acknowledge that as voters learn more, the party needs to stretch its House battlefield to chart a path back to power.
“No Democrat is going to nationally define this bill in six weeks, so we have to build a drumbeat. You do that by having 70 to 75 campaigns, because then you’re localizing the attack across the country,” the person directly familiar with the DCCC’s plans said. “We don’t have that yet. In reality, there are maybe 24 to 30 districts with good campaigns going right now.”
Tina Shah, a doctor who launched her bid against Rep. Tom Kean (R-N.J.) this week, attacked Republicans for “gut[ting] Medicaid,” and Matt Maasdam, a former Navy SEAL who is challenging Rep. Tom Barrett (R-Mich.), said “the price of healthcare is gonna go up … all to line the pocketbooks of billionaires.”
Some Democratic strategists are urging the party to capitalize on this momentum even more aggressively.
“We need to be doing early, paid communications on this — not just the same old cable buys, token digital buys in swing districts and press conferences,” said Ian Russell, a Democratic consultant who served as the DCCC’s political director in 2014 and 2016. “Democrats need to take some risks here, mobilize early, spend money they may not have because voters’ views harden over time, and this is when we can shape it.”
In 2024, Democrats failed to break through with their message after President Joe Biden dug the party into a hole with voters on the economy. Trump successfully cast himself as focused on bringing down costs while painting Kamala Harris as overly obsessed with social issues like protecting transgender people. Harris, for her part, ran a scatter-shot, three-month messaging blitz that jumped from cost-of-living to abortion rights to Trump’s threats to democracy, which ultimately didn’t move voters.
Republicans, for their part, plan to emphasize the megabill’s tax cuts, especially those on tips and overtime, and increased funding for border security. On Medicaid cuts, they hope to neutralize Democrats’ attacks by casting them as reforms: tightened work requirements and efforts to eliminate waste, fraud and abuse, a pair of Medicaid-related changes that generally polls well among voters.
“This vote cemented House Democrats’ image as elitist, disconnected, snobby, unconcerned with the problems Americans face in their daily lives, and most of all — out of touch,” said NRCC spokesman Mike Marinella in a statement. “House Republicans will be relentless in making this vote the defining issue of 2026, and we will use every tool to show voters that Republicans stood with them while House Democrats sold them out.”
But as Republicans look to sell their bill, public polling on it is bleak. Most Americans disapprove of it, in some polls by a two-to-one margin, according to surveys conducted by Quinnipiac University, The Washington Post, Pew Research and Fox News.
Meanwhile a pair of Democratic groups, Priorities USA and Navigator Research, released surveys this week showing majorities of voters aren’t fully aware of the megabill. Nearly half of Americans said they hadn’t heard anything about the bill, according to Priorities USA, a major Democratic super PAC. Of those who had heard about it, only 8 percent said they knew Medicaid cuts were included in the legislation.
Two-thirds of survey respondents who self-identified as passive or avoidant news consumers, the kinds of tuned out and low-information voters Democrats failed to win in 2024, said they knew nothing about the bill.
“We have a lot more work to do as a party to communicate the impacts of this bill to voters who are tuning out politics,” said Danielle Butterfield, Priorities USA executive director.
Butterfield urged Democrats to “get beyond the stats” and “start collecting storytellers.” Then, start putting ads online, particularly on YouTube, not just traditional TV ads.
“We need to put a face on this as soon as possible,” she said.
Among those potential faces is Nathan Sage, a first-time candidate and Iraq War veteran who is challenging Iowa Sen. Joni Ernst. Sage grew up occasionally relying on food assistance, another program that will be cut in the GOP bill, and has said he’s already hearing from Iowans who “feel that they were duped into believing the Republican agenda when it first came out, because they were talking about no taxes on tips, no taxes on overtime. That’s things that working class people want.”
“Until they start hearing [how it] is actually going to affect them, when they do hear that, that’s when the outrage happens,” Sage said in an interview.
Iowa, once a perennial battleground, is now solidly red, as Democrats have consistently lost white, working class voters there. Sage and Democratic pollster Brian Stryker argued the megabill opens a path to winning them back
The Medicaid cuts “enable us to have an issue that’s salient, substantive that’s on the side of working class people,” Stryker said. In 2024, 49 percent of Medicaid recipients voted for Trump, while 47 percent backed Harris, according to polling from Morning Consult.
“I hope that this does wake up the working class, does wake up people to understand — listen, they don’t care about us,” Sage said, “and the only way that we are ever going to get out of the situation is to elect working class candidates to represent us, to fight for us, because they are us.”
Andrew Howard contributed reporting.
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