Fiverr CEO Micha Kaufman issued a stark warning to his employees, asking them to either adapt to artificial intelligence or risk being replaced by it.The message, which has surfaced across media and tech workers, reads more like a dystopian forecast than a standard corporate update. Before the mail went viral internally, Kaufman himself realised the possibility and posted the mail screenshots on the social media platform X.“Before it gets out somewhere else, this is an email I sent yesterday morning to my team. It applies equally to the freelance community”He began the “wake up call” with a dose of radical candour, rejecting the tendency to sugar-coat harsh realities, “The very basis for radical candor is care. You care enough about your friends and colleagues to tell them the truth because you want them to be able to understand it, grow, and succeed.”In the strikingly blunt internal memo, he wrote, “AI is coming for your jobs. Heck, it’s coming for my job too.”The CEO, in his message made it clear that AI targets all professions irrespective of being a lawyer, designer, programmer, designer, product manager, data scientist, customer support representative, salesperson or someone working in finance.With the advent of AI what was once “considered ‘easy tasks’ will no longer exist; what was considered ‘hard tasks’ will be the new easy, and what was considered ‘impossible tasks’ will be the new hard.”He said, “If you do not become an exceptional talent at what you do, a master, you will face the need for a career change in a matter of months.”He further clarified that he was not referring to his employees’ future at Fiverr, rather their profession in the industry.However, Micha didn’t just raise the alarm but also offered a path forward, giving tips to help “become an exceptional talent in your field.”
- Master AI tools in your field: Kaufman urged employees to explore and experiment with AI solutions relevant to their roles, from AI-assisted coding platforms like Cursor for developers, to smart support tools like Intercom Fin and SentiSum for customer service, and contract review tools like Lexis+ AI and Legora for lawyers. The goal is to gain what he called “superpowers,” the ability to deliver more, faster, and with higher quality.
- Learn from the best: He encouraged staff to seek out internal experts who are already ahead of the curve in AI adoption. “Find the most knowledgeable people on our team,” he wrote, and use their experience to build your own capabilities.
- Rethink how you use time: Time, he said, is the most precious resource, and working the way you did even a year ago is no longer good enough. “If you’re working like it’s 2024, you’re doing it wrong,” he warned. “You are expected and needed to do more, faster, and more efficiently now.”
- Become a prompt engineer: “Google is dead,” Micha declared and positioned large language models and generative AI as the new foundation of knowledge work. He also warned that failing to use them like an expert would negatively impact an employee’s value.
- Drive AI transformation internally: Beyond personal skill-building, Kaufman called on employees to take an active role in making the entire organisation more efficient with AI. “It does not make sense to hire more people before we learn how to do more with what we have,” he said, highlighting the urgency of internal optimisation before growth.
The Fiverr CEO cautioned that not all are doomed but those who do not wake up and do not pay attention to the new reality are, “unfortunately doomed.”
#Rising #Challenge #Fiverr #CEO #Micha #Kaufman #issues #wake #call #employees #Times #India
artificial intelligence,Fiverr,Micha Kaufman,job automation,AI challenges
latest news today, news today, breaking news, latest news today, english news, internet news, top news, oxbig, oxbig news, oxbig news network, oxbig news today, news by oxbig, oxbig media, oxbig network, oxbig news media
HINDI NEWS
News Source
