Tag: e-commerce
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Consumer goods firms overhaul marketing strategies to catch Gen Z attention | Mint
From serving nostalgia to snackable videos, traditional consumer and e-commerce firms are adopting a variety of marketing strategies and brand recall initiatives in their...
Zomato-owned Blinkit increases employee ‘notice period’, other strict measures amid talent war between quick commerce | Mint
Quick commerce platform Blinkit has implemented a new policy requiring several senior employees to sign an addendum to their contracts, increasing their notice periods...
How the quick comm brigade sparked a fall in Damani’s blue chip stock
On 14 October, Avenue Supermarts’...
Amazon Smbhav Hackathon to boost AI, tech innovations for small biz
Participants will address challenges like utilising social media for product promotion, optimizing multi-channel fulfilment, easing cross-border trade, and creating sustainable e-commerce solutions(Photo: Reuters)2 min...
Advertising sentiment remains subdued during festive quarter
Sandeep Goyal, chairperson of advertising...