Tech big Google has not too long ago launched a brand new AI-powered video creation platform referred to as Flow, unveiled at its I/O 2025 occasion. The device brings collectively the corporate’s newest generative fashions —Veo, Imagen, and Gemini — and is now out there to pick out customers within the United States.
Flow permits customers to create brief video clips and scenes utilizing pure language prompts. It builds upon Google’s earlier experimental tool, VideoFX, and is described as an area the place creators can generate, edit and organise cinematic belongings with a give attention to scene consistency and management.
Key Features
Flow is built-in with Veo, Google’s video era mannequin designed to ship high-quality visible content material with adherence to person prompts. It additionally consists of Imagen for producing photographs from textual content and Gemini for deciphering prompts written in plain language.
Notable options embrace:
- Camera Controls: Users can manually regulate digicam angles, actions and views inside scenes.
- Scenebuilder: Enables customers to edit and lengthen video sequences whereas sustaining continuity between photographs.
- Asset Management: Offers instruments to organise photographs, character components, and prompts for reuse throughout tasks.
- Flow TV: A library of pattern clips made with Flow and Veo, the place customers can view the precise prompts used to generate each bit of content material.
Availability
Flow is accessible through two subscription tiers —Google AI Pro and Google AI Ultra. The Pro plan consists of 100 generations monthly, whereas the Ultra plan consists of increased utilization limits and early entry to Veo 3, which helps environmental audio and character voice era.
Online Reaction
The announcement has prompted a surge of person exercise on-line, notably targeted on the capabilities of Veo 3. On X, customers have begun sharing early outputs and discussing the implications of AI-assisted video manufacturing.
One publish from Dave Clark, co-founder of the manufacturing firm Promise, acknowledged: “Created with Google Flow. Visuals, Sound Design, and Voice were prompted using Veo 3 text-to-video.”
Another person wrote, “Less than 24 hours since Google dropped Veo 3 and people are already creating wild stuff! 13 insane examples 🧵👇 1. A giraffe riding a bike in NYC.”
Flow is presently restricted to U.S.-based customers subscribed to eligible plans, with a broader rollout anticipated within the coming months.
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